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商品編號： 9-302-001 出版日期： 2002/04/10 作者姓名： Bartlett, Christopher A.;Glinska, Meg 商品類別： General management 商品規格： 24p 再版日期： 2005/05/03 地域： 產業： E-commerce industry 個案年度： 1999 - 2001
商品敘述：
This case details the implementation of the e-business initiative--the last of Jack Welch''s four company-wide strategic thrusts. First, it summarizes the 20-year change process that Welch led, detailing the initiatives he put in place. It then traces how Gerry Podesta, the e-business head in GE Plastics, implemented the new initiative. In doing so, highlights how the "social architecture" (culture and values) and "operating systems" (systems and processes) help the company drive through changes that have it named Internet Week''s top e-business of 2000. Ends with questions about the effectiveness of successive pushes on "e-sell," "e-buy," and "e-make" and whether the e-business teams should be broken up and rolled back into the company.
涵蓋領域：
Business policies;Change management;Corporate strategy;Management;Management control;Manufacturing processes;Organizational learning;Strategy execution;Decision making;Leadership styles;Organizational culture;Organizational structure and design;Internet
相關資料：
, (9-303-801), 9p, by Christopher A. Bartlett;, (9-304-022), 12p, by Christopher A. Bartlett
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